The Barefoot Spirit
The Barefoot Spirit - Audio Book

From the New York Times Bestseller

The Barefoot Spirit

How Hardship, Hustle, and Heart Built America's #1 Wine Brand. Learn Valuable Lessons While Hollywood Actors Voice the Parts in this Entertaining & True Story of Barefoot Wine. 

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INCLUDES BEHIND THE SCENES INTERVIEWS With the REAL Michael Houlihan and Bonnie Harvey (creators of Barefoot Wine) with author Rick Kushman. 

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The Barefoot Spirit audiobook is a fully casted, cinematic-style theatrical production, with actors voicing characters, scenes with action, outcomes, and interviews. The stories are professionally performed, complete with sound effects and an original musical score. It was adapted for audio theatre from the original New York Times bestseller.

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'Business Audio Theatre' brings the story to life 

The Birth Of The Foot Learn how Barefoot Wine became America's #1 Wine brand and the logo started out with this extract from the audiobook 'The Birth of The Foot'.  

Bonnie and Michael act out that evening the "Foot," as we know it today, was born and came to life. 

The Buyer Part 1 Michael Houlihan receives some crucial guidance from Don Brown on how to develop a brand in the wine business that is both noticable and sells. 

Listen to Michael's encouter with Don who is voiced by Ed Asner the Legendary Hollywood Actor.

The No Game Learn how the founders of Barefoot Wine used the strategy around 'The No Game' to grow their start up without any wine industry experience to build America's #1 Wine Brand.  

A great lesson in persistence and finding a way to overcome the challenges of entrepreneurship and deliver what your clients actually want.

Thunderstorm To get the Barefoot brand on the shelves across the USA, it took more than just the many many miles and pitches to stores all over the USA.  

In this clip, Michael visits a Piggly Wiggly store in South Carolina and had to fight the weather first before he could pitch the brand.  

The Buyer Part 2 Learn how Barefoot Wine broke into Lucky Stores Chain and the challenges it had to overcome to get them to stock Barefoot Wine.  

This clip covers Lucky Stores buyer Don Brown refusing to stock the wine unless barefoot spent $1M in TV advertising.  

The Party Scene Learn how the founders of Barefoot Wine delivered outstanding customer service on a personal basis in this clip 'The Party Scene'.

As they grew to be America's #1 Wine Brand, Barefoot wine customers were advocates of the brand, they lived aswell as drank the brand.

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“The Lessons were made indelibly memorable through the theater of the mind that is audio.” -Cynthia Conrad, Audio Book Critic, Book Trib - [Read The Full BookTrib Review Here]  

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The audiobook is delivered in a fun and light-hearted style, so audiences can experience first-hand how a steadfast adherence to the guiding principles of the “Barefoot Spirit” enabled the founders to overcome obstacles, build strategic alliances, and forge a loyal and engaged team to take them across the finish line! 

Michael Houlihan & Bonnie Harvey

Meet The Authors

Michael Houlihan and Bonnie Harvey are the founders of the world’s largest wine brand, International Keynote Speakers, and New York Times Bestselling authors.

From humble beginnings in a laundry room of a rented farmhouse to the boardroom of the world’s largest wine company, E&J Gallo, they learned valuable lessons crucial to any business. 

They consult and train startups and Fortune 500’s on brand building and company culture and are highly recommended by companies seeking to increase their sales, and engage, empower, and inspire their people.

 As regular contributors to The Business Journals in 43 cities nationwide, Entrepreneur, and contribute articles & interviews to INC,the CEO Forum, Forbes and are regular media guests on radio, television, and podcasts.

The True Story of Barefoot Wine

The Barefoot Spirit is a guidebook for anyone in business and a great read for everyone who loves a rags-to-riches story. Filled with many eye-openers, including: 

  • How worthy cause marketing built a best selling brand without spending a dime on traditional advertising
  • The surprising advantages of being small and broke 
  • How creating a fun, yet hardworking culture kicks productivity into high gear  
  • How handling mistakes the right way saves and nurtures essential business relationships 
  • Why attitude and determination beat knowledge and experience

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